The Argentine Football Association (AFA) held a landmark event at Emirates Stadium in London on December 16, presenting its global brand value and international expansion strategy. The event, organized in partnership with Brand Finance, brought together industry leaders from sports, business, and technology.
Leandro Petersen, AFA’s Chief Commercial & Marketing Officer, said: “This is a historic moment for Argentine football. Our aim is to build a brand that resonates globally, beyond sporting achievements, through professional management and strategic alliances.”
Attendees were treated to a special interview with World Cup-winning goalkeeper Emiliano “Dibu” Martínez, who underlined the worldwide influence of Argentine football and the loyalty of its fans. “Our jersey represents values and identity that transcend borders,” he stated.
Brand Finance revealed the AFA’s brand value and its robust global sponsorship portfolio, while Genius Sports shared insights into technology and data innovations supporting the federation’s commercial growth.
The event, supported by Arsenal FC, emphasized AFA’s commitment to international growth, highlighting how Argentine football continues to expand its reach through strategic partnerships, innovation, and fan engagement worldwide.