The win comes as Salon Privé London concluded its 2026 edition, welcoming over 18,000 guests across three days of automotive excellence, luxury retail and curated lifestyle experiences.
The winning vehicle was crowned after judging by motoring writer, Keith Bluemel, owner of Maranello Concessionaires Archive, Tony Willis, motoring content creator, Thomas Howarth and motoring photographer,Freddie Atkins. More than 30 leading classic car dealers vied for the coveted prize, while offering visitors the rare opportunity to acquire any of the entries on display. Vehicles presented included those from Furlonger, Hilton & Moss, Joe Macari Performance Cars, Fiskens, Tom Hartley, Dylan Miles and Howard Wise.
As is tradition at Salon Privé London, a judging team of In-Pensioners from the Royal Hospital Chelsea awarded the Pensioners’ Trophy to a 1949 Jaguar XK120 OTS shown by Car Iconics, while Joe Macari’s 1960 Ferrari 250 GT SWB Competizione was presented with the People’s Choice Trophy.
The event brought together collectors, enthusiasts and luxury shopping for a programme spanning hypercar displays, new debuts and the return of the prized Concours de Vente. Across the lawns, visitors experienced a curated line-up of hypercars, supercars and specialist builds, including showcases from Koenigsegg and Aston Martin, Encor Design, Analogue Automotive, Fiat Abarth, and Austin Motor Company.
Friday’s GATINEAU Ladies’ Day delivered one of the standout moments of the event, combining fashion and social atmosphere with automotive design. The Best Hat Competition returned as a centrepiece, with Suzan Reeves awarded the coveted prize for her stunning headpiece by milliner Lisa Von Hallwyl. She received a year’s supply of Gatineau skincare worth £1,000, alongside Pommery Champagne and a selectionof luxury prizes.
Andrew Bagley, Chairman and co-founder at Salon Privé, said: “Salon Privé London continues to build real momentum, and this year’s event has been a strong reflection of that. To welcome so many guests across the three days, alongside such a high calibre of vehicles, partners and exhibitors, shows the strength of the concept in the capital.
“From the success of the Concours de Vente to the buzzing atmosphere on Ladies’ Day, it is clear there is a genuine appetite for an event that brings together automotive excellence with a broader lifestyle experience, and we are excited to keep growing that in the years ahead.”
Salon Privé London will be swiftly followed by its sister flagship event at Blenheim Palace, which returns to the Oxfordshire UNESCO site 2 – 6 September 2026. Since 2005, Salon Privé has set the standard for luxury automotive and lifestyle events, attracting ultra‑high‑net‑worth collectors, city professionals and tastemakers from across the world.
For more information, visit www.salonprivelondon.com
Full list of Salon Privé London Concours de Vente winners:
Class 1 Winner: 1965 Mercedes-Benz 230 SL, Bruce Greetham Classic Benz
Class 2 Winner: 2005 Ferrari 575 Superamerica HGTC, Joe Macari Performance Cars
Class 3 Winner and Prix d’Honneur: 1970 Monteverdi 375L, Alan Carrington Classic Cars
Class 4 Winner: 1976 BMW Motorsport 3.5 CSL Werks Gp 5, Dylan Miles
Pensioners’ Trophy: 1949 Jaguar XK120 OTS, Car Iconics
People’s Choice: 1960 Ferrari 250 GT SWB Competizione, Joe Macari Performance Cars
Salon Privé
Salon Privé is one of the UK’s most prestigious automotive event brands, hosted annually at Blenheim Palace and the Royal Hospital Chelsea. Blending world-class motoring with the elegance of a classic English garden party, Salon Privé showcases luxury car debuts, supercars and hypercars, fine dining, premium hospitality and a curated retail village. Salon Privé London delivers a uniquely immersive automotive lifestyle experience in the heart of the capital, attracting collectors, enthusiasts and luxury consumers alike.